我是一个深耕于有机硅行业的互联网市场从业者,自2013年入行以来,专注于通过数字营销将中国有机硅产品布局到全球互联网市场。在十多年的职业生涯中,我见证了行业的快速发展与变革。尽管最初未计划长期从事这一行业,但随着对行业的深入了解,我选择以专注和执着的态度,将这份事业做到极致。
多年的探索与实践,让我成功将“互联网+有机硅”深度结合,逐渐成长为“有机硅行业中最懂SEO的人,SEO领域中最懂有机硅的人”。这一独特优势使我能够在产品与市场之间找到最佳平衡,为企业开拓市场和业务增长奠定了坚实基础。
中文名字:林辉明
中文笔名:林茄子
拼音名字:Lin Huiming
英文名字:Aaron
English Version
I am an internet marketing professional deeply rooted in the silicone industry. Since entering the field in 2013, I have focused on leveraging digital marketing to position Chinese silicone products in the global online market. Over more than a decade of my career, I have witnessed the rapid development and transformation of the industry. Although I did not initially plan to dedicate myself to this field, my growing understanding of the industry led me to approach this career with focus and determination, striving for excellence.
Through years of exploration and practice, I have successfully integrated "Internet + Silicone," evolving into "the most knowledgeable SEO expert in the silicone industry and the most knowledgeable silicone expert in the SEO field." This unique advantage enables me to find the perfect balance between products and markets, laying a solid foundation for companies to expand their markets and drive business growth.
Chinese Name: 林辉明
Chinese Pen Name: 林茄子
Pinyin Name: Lin Huiming
English Name: Aaron
电子商务 - 南昌大学 (2010.9—2012.3)
电脑组装、office办公软件、Photoshop、网页三剑客、电子商务理论、电子商务物流
English Version
E-commerce - Nanchang University (2010.9—2012.3)
Computer Assembly, Office Software, Photoshop, Web Design Trio (Dreamweaver, Flash, Fireworks), E-commerce Theory, E-commerce Logistics
1. 硅胶顾问
自2013年以来,我一直专注于有机硅行业,在模具液体硅胶的应用领域积累了丰富的经验。多年的实践使我对液体硅胶在不同应用场景中的性能特点有全面的理解,能够快速分析出产品在使用过程中可能出现的问题,并为客户提供实用的解决方案。
此外,我还精通DIY手工制作硅胶模具,拥有从设计到成品制作的全流程经验。这一技能让我能根据客户需求定制个性化的硅胶模具。
English Version: Silicone Consultant
Since 2013, I have been focusing on the silicone industry, accumulating extensive experience in the application of RTV-2 silicone. Years of practice have given me a comprehensive understanding of the performance characteristics of liquid silicone in various application scenarios. I am able to quickly analyze potential issues that may arise during product use and provide practical solutions to clients.
In addition, I am proficient in DIY silicone mold making and have full-process experience from design to finished product. This skill enables me to customize personalized silicone molds based on client needs.
2. SEO
自2011年起,我开始接触并学习SEO,通过大量的实操积累了丰富的经验。为了将站内优化做到极致,我自学了HTML、CSS、Bootstrap等前端技术,从技术层面优化网站结构与性能,以实现更高效的搜索引擎爬虫抓取和改善用户体验。
随着国内搜索引擎流量的转移和分散,百度SEO的效果逐渐减弱,但我认为SEO的思维和体系依然具有通用性,并在多元化的数字营销(短视频、自媒体和国外社媒)中显现效果。自2020年起,我将研究重点转向谷歌SEO,并持续实践优化方法。
在多年的探索中,我在独立站运营方面积累了系统化的经验,形成了从网站布局、内容策略和流量增长的完整解决方案。
English Version: SEO
Since 2011, I have been involved in and learning SEO (Search Engine Optimization), accumulating extensive experience through hands-on practice. To perfect on-site optimization, I taught myself front-end technologies such as HTML, CSS, and Bootstrap to optimize website structure and performance from a technical perspective, achieving more efficient search engine crawler crawling and improving user experience.
As search engine traffic in China has shifted and fragmented, the effectiveness of Baidu SEO has gradually diminished. However, I believe that the SEO mindset and framework remain universal and continue to show results in diversified digital marketing channels (short videos, self-media, and social media). Since 2020, I have shifted my research focus to Google SEO and continuously apply optimization methods.
Through years of exploration, I have accumulated systematic experience in running independent websites, developing a comprehensive solution covering website layout, content strategy, and traffic growth.
3. 营销
自2018年起,为了解决留量问题,我开始关注营销领域。我并未通过专业营销书籍入门学习,我选择从产品需求和人类心理学的角度切入,并结合自己平时在业务中的实际情况,总结出用户行为与决策逻辑。
我在B2B电子商务交易信任度提升方面积累了独到的见解,擅长通过文案结合产品搭建让用户可信赖的网页,消除顾客疑虑,拉近与客户的距离,解决用户购买的决策压力。
English Version: Marketing
Since 2018, in order to address the conversion issue, I began focusing on the field of marketing. Rather than starting with professional marketing books, I chose to approach it from the perspective of product needs and human psychology, and combined this with my practical business experience to summarize user behavior and decision-making logic.
I have accumulated unique insights into improving trust in B2B e-commerce transactions. I specialize in creating trustworthy webpages by combining copywriting with product presentation, eliminating customer doubts, building closer relationships with clients, and easing the decision-making pressure for users to make a purchase.
4. 英语
0级的英语水平,很遗憾……只能借助翻译APP交流。
English Version: English
Level 0 in English, unfortunately... I can only communicate with the help of translation apps.
1. 网站编辑 - 南昌 (2012.3—2012.6)
- 发布医疗器械行业产品信息。
- 投放线上广告。
- 搭建并维护网站。
English Version:
Website Editor - Nanchang (2012.3—2012.6)
- Published product information for the medical device industry.
- Launched advertisements on the internet.
- Built and maintained the website.
2. 软件售后 - 南昌 (2012.7—2013.1)
- 珠宝进销存软件售后支持。
- 现场培训客户使用软件。
- 公司网站优化维护。
English Version:
Software After-Sales - Nanchang (2012.7—2013.1)
- Provided after-sales support for jewelry inventory software.
- Conducted on-site training for clients on how to use the software.
- Optimized and maintained the company website.
3. 运营+业务 - 深圳 (2013.3—2025.1)
第一阶段: 内贸运营 (2013.3 — 2014.12)
- 内贸独立开发和维护公司网站。
- 发布内容并进行百度关键词优化。
- 运营公司1688、淘宝平台。
第二阶段: 内贸业务 (2015.1 — 2016.12)
- 负责内贸网络运营和网络销售。
- 深入了解用户需求和市场动态。
第三阶段: 外贸运营 (2017.1 — 2019.12)
- 负责外贸业务支持工作。
- 负责独立站、阿里巴巴国际站平台维护。
- 管理外贸订单,掌握从询盘到出货的全流程。
第四阶段: 外贸业务 (2020.1 — 2025.1)
- 研究目标市场及行业趋势,分析竞争对手,制定市场进入策略。
- 根据客户需求制定产品推广策略,处理客户询盘,提供报价和产品信息。
- 跟进订单从接单到出货的全过程,确保按时交货,处理售前售后问题。
English Version:
Operations + Business - Shenzhen (2013.3—2025.1)
Phase 1: Domestic Trade Operations (2013.3 — 2014.12)
- Independently developed and maintained the company website for domestic trade.
- Published content and optimized for Baidu keywords.
- Operated the company’s 1688 and Taobao platforms.
Phase 2: Domestic Trade Sales (2015.1 — 2016.12)
- Responsible for domestic trade network operations and online sales.
- Gained in-depth understanding of user needs and market trends.
Phase 3: International Trade Operations (2017.1 — 2019.12)
- Responsible for supporting international trade business.
- Managed independent websites and Alibaba International Station platform maintenance.
- Managed international trade orders, overseeing the entire process from inquiry to shipment.
Phase 4: International Trade Sales (2020.1 — 2025.1)
- Researched target markets and industry trends, analyzed competitors, and developed market entry strategies.
- Developed product promotion strategies based on customer needs, handled inquiries, and provided quotes and product information.
- Followed up on orders from receipt to shipment, ensuring timely delivery and handling pre-sales and after-sales issues.
你,我生命中一个重要的过客,我们之所以是过客,因为你未曾会为我停留。
You, an important passerby in my life. We are merely passersby because you never chose to stay for me.