SEO/SEM

SEO（搜索引擎优化）和SEM（搜索引擎营销）是两种通过搜索引擎提高网站流量和曝光度的数字营销策略。SEO侧重于通过优化网站内容、结构和技术，提高自然搜索排名，提升网站的可见性和用户访问量。常见的SEO优化手段包括关键词研究、页面优化、外链建设和技术优化。与此不同，SEM则通过付费广告（如Google Ads）来获取更多的流量，提升网站在搜索引擎中的曝光度。SEM的优势在于快速见效，可以通过竞价排名和精准的广告定向提高转化率。两者结合使用能够在提高自然排名的同时，快速扩大网站的市场份额。

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two digital marketing strategies aimed at increasing website traffic and visibility through search engines. SEO focuses on improving a website's organic search ranking by optimizing content, structure, and technical elements, thereby enhancing visibility and attracting more visitors. Common SEO techniques include keyword research, on-page optimization, link building, and technical improvements. In contrast, SEM involves paid advertising (such as Google Ads) to drive more traffic and increase exposure on search engines. The advantage of SEM lies in its ability to deliver quick results through bidding and targeted advertising, improving conversion rates. When used together, SEO and SEM can help improve organic rankings while rapidly expanding a website's market share.

网站链接 Website Links